How to Improve Website Speed and Performance

Optimize Website Speed + Performance

In this fast pace world, online users are not ready to tolerate slow website loads. In addition, Google has announced that the fast websites will naturally rank high in the search results. If you are an owner of any website, make your web site faster with the following steps and enjoy this dual benefit.

Optimize Images:

To optimize website speed, the image to be uploaded must be of the correct format, appropriate size, and less megabytes.

For example:

If the image size to be uploaded is 620×320 pixels, then upload images that are exactly 620×320 pixels. Don’t go any bigger or smaller.

In case, if you are using WordPress, you can upload a big image file and then resize it to the display size with the help of its image editor. This makes web browsers to download multiple commands, which can slow down your site.

So, it is highly recommended to edit your image to its exact requirement before you upload it on the site.

Delete Unwanted Plugins:

As each plugin needs a resource to run, it is better to delete some unwanted plugins from your web site. Before you install any plugin, think twice whether it is worth installing. This could certainly help in enhancing the performance of your web site.

Browser Caching:

Browser caching is an effective tool to speed up your website. When the browser loads a page, it stores the copies of each individual web page. In case the visitor returns to the same page in the future, the page can be loaded within the cache instead of reloading the complete page. This feature can be enabled using a plugin called W3 Total Cache tool (WordPress).

Clean Code = A Faster Load

There are several ways to code web elements to achieve the same output. It is not an easy task to find whether the code is good or bad for an average visitor. The coding looks same but can be differentiated by its way of performance. By ensuring the usage of clean and small code will lead to the reduction of page size and therefore loading speed is increased for every page. Moreover, make sure that you have added the CSS files at the top of your page and Javascript snippets at the bottom.

Use PageSpeed Tool:

PageSpeed Insights

The Google Developer’s PageSpeed Insights tool helps analyze and provide suggestions on increasing the speed of your web page. This tool can be added as an extension in Chrome and Firefox browser. It loads a web page for a sample, and provides the rating of the page speed as well as the complete preventive measures to enhance the web page speed. A well-qualified web development professional can be helpful in sorting out the errors stated by the tool and make the website faster.

All the above steps are a few ways to optimize website speed. There are lot more techniques to make your website faster. Try working on these steps, and your website seems to be slowing down even after solving these problems, contact a website professional for better results.

Blogging for a Better Online Reputation

How Blogging Can Help You Improve Your Reputation on the Internet

A blog is an online journal and blogging is posting information on your own blog or someone else’s. It is a useful medium to keep viewers updated on business happenings and expressing an individual’s outlook on various issues. In the context of online marketing, it serves as an important tool to get your site indexed. On a personal and business level, the content that is posted on the blog determines the image and online reputation of that individual and business.

Blogging for a Better Online Reputation

How Important is it to Get a Better Online Reputation?

In today’s times, when most of the businesses are going online, online reputation management has assumed great importance. If your business has to succeed, then it is essential to establish and maintain a positive image or brand reputation of your business. Though most of the companies pay attention to this aspect, some of them perk up only when some negative online comments come forth about them as individuals or business entities.

Blogging: An Effective Tool for Online Reputation Management

[unordered_list style="arrow"]

  • Endorse the Positive

You should use your blog as a vehicle to publicize your company’s involvement in all the good things it has done. The viewers need to be made aware of the company’s products and services and all details related to them.

  • Enhance Rankings on Search Engines

It helps if you post positive content on your blog; press releases also boost your company’s image whenever people google on it during their search attempts.

  • Draw Attention to Your Team

Your company blog acts as a medium to promote the activities of your team. Emphasize on the positives and if you give a name and face to your team, customers can correlate with them better.

  • Be More Alert

You have to constantly evaluate the postings on your blog and check if there is any item to worry about. A good blogger views the traffic directed towards his blog and ascertains the number of hits received by it. If they are unusually high, it is essential to analyze deeper to know if further action is warranted.

[/unordered_list]

It is essential to get rid of any negative publicity of the company and restore its reputation on the internet on an urgent footing. There are various means to achieve the same like reputation blogging, testimonials or comments, etc. Online reputation blogging can be done in the following way:

The popularity of blogging is on the rise because it is an effective search engine optimization tool. Blogging services can be obtained by the viewers on payment of certain subscription fees. This enables them to access the blog’s feeds so that they are informed on the latest happenings on subjects that concern them. The feeds can be read by the users with the help of web blog feed readers so that they can examine the contents of the blogs to which they have subscribed. Posting comments on the blog is also a simple affair where ability to fill an online form is the sole requirement.

In view of such easy accessibility to a blog, you need to pay greater attention to your reputation on the internet and ensure that it gets enhanced with the right postings on your blog.

Building Local SEO Citations and Links

How to Build Local SEO Citations and Links?

Local search today is dependent upon a new type of data or link building known as citations. Put simply, citations are mentions of your business name and address (or even site) even if there is no actual link provided. This could be something as simple as an online yellow pages directory listing that has your business information but no link. Or it could be an article on a local business association site that mentions your name, or a mention on a local chamber of commerce site. Instead of the word citations, many other places might also call them web references. Either way they mean the same thing. These are becoming increasingly valuable in search engine optimization (SEO).

How Local Citations are Used in SEO

Honestly, the world of SEO is changing dramatically. All the so-called gurus of the past few years are slowly coming to realize that their old methods no longer work quite as effectively as before. Instead of simply trying to build links now, local citations are becoming more important. Google, and all the other search engines are continuing to hone their focus upon quality and relevance. They understand that anyone can simply blast their link out to hundreds or thousands of places.  As such, search engines like Google have started treating such practices as link spam

The theory that the search engines are working now is that it is much harder to fake a citation than an actual link. Since local citations are now playing a larger role in search engine ranking algorithms it stands to reason that obtaining citations from more places online will mean that your business will be ranked higher than a competitor who does not have as many local citations. This way, the search engine is able to confirm that you are a trusted resource.

Of course, where you receive your citations is also important. A portal or a site that already is well-respected by the major search engines like SuperPages.com will probably provide more benefit than having a citation in another directory that no one actually uses. Local citations can also be used to confirm that a business is actually a trusted member of a particular association. So, maybe it is indeed time to get that membership in the county business index or renew your chamber of commerce membership. These types of local citations can be incredibly valuable simply because they are indeed so difficult to fake.

Business that are in less competitive niches where many others do not have websites themselves are ripe for take-over. If this is your situation, being a local plumber, electrician, builder, or other service provider, then get moving and build up some local citations as quickly as possible. This will definitely improve your search engine rankings and give you a big lead on your competition who does not even known what is happening.

Google Plus Local Search

Best Practices for Using Local Citations for SEO

Probably the first step in obtaining local citations is to submit your business information to the top local directories.

[unordered_list style="arrow"]

Good Business Directories for Building Local Citation Links

  • SuperPages
  • Yellow Bot
  • Shop City
  • Judy’s Book
  • Magic Yellow
  • Info USA
  • Local.com
  • City Search
  • Yellow Book
  • Insider Pages
  • Kudzu
  • Merchant Circle
  • Yelp
  • Four Square
  • Yahoo! Local
  • Manta
  • Angie’s List
  • Service Magic
  • City Data

[/unordered_list]

And there are probably a bunch more that can be found which are applicable to your particular business.

Alternatives to Business Citations for Building Local SEO Links

Another excellent tactic for getting your business name out there, as it were, is to make guest blog posts. Find relevant blog sites that deal with issues or problems people in your target market are facing and write about them. Answer questions and provide value, if nothing else. After a while, contact the blog owner and offer to write a guest post in exchange for a mention of your business.

Despite article directory sites not carrying nearly the same search engine benefits as they once did, writing and posting a few articles can still be effective. Just make sure they are quality articles and mention your business without overdoing it. You could also write and post press releases. Once again, just make sure that your business information is mentioned as that you are actually saying something of value.

Use forum and email signatures. This is an old school method that still can work. Include your business information in a signature that is automatically appended to every outgoing email you send. Do the same thing in every forum to which you post. And then actually post on a regular basis. Provide solid value is the key to all of these methods.

Twitter Best Friends – Tools That Will Help You With Your Twitter Experience

Twitter is one of the largest social platforms available on the internet. This is a direct result of its intense usefulness and ability to deliver quality interaction between you, the people you follow, and your followers.

As result of this, there has been a surge in the number of programs that have been designed to help you get the best experience on this platform.

Here are some of the best programs out there:

 1. Buffer

People tend to use Twitter at different times. The problem is that if you do all your tweeting at some specific time, there is a high likelihood of failing to reach some of your followers. The easiest solution to this is to space the time between your tweets. You no longer have to manually space your tweets by logging in at different times. Buffer is an awesome distribution tool that lets you queue up tweets for regular distribution on a timed schedule.

 2. Tweriod

Different people access Twitter at different times. The high amounts of activity mean that your tweet must be well placed if it is going to get the attention you want it to. The best way to achieve this result is to use this tool. It generates a report based on a sampling of a large number of your followers. This report informs you on what the best time to distribute tweets is.

 3. TwileShare

The micro-blogging nature of Twitter can be limiting to those who seek to share a larger amount of information. This tool provides you with a gigabyte of data that you can use to store media that you want to share to your followers. It allows you to upload e-books, pdf documents, images, and more and create a tweet to accompany these when you share them on your feed.

 4. Followerwonk

This tool has been described as the best Twitter analytics tool currently in the market. It has five very useful features; bio search, follower tracking, follower analysis, follower sorting, and user comparison. The follower analysis tool is now used in conjunction with Buffer, in order to create a tweeting schedule customized to the needs of your followers.

 5. Commun.it

Twitter is based on the notion of creating micro-communities within the larger cyber sphere. This tool analyses your interests in order to recommend people you should be following. It provides you with tools that enable you to take on successful engagement. It advises you on who to follow, reply to, retweet, unfollow, and more. This enables you to build a very useful micro-community within the Twitter environment.

 6. Tweetsheet

If you are a visually oriented person this is the best analytics tool for you. It converts important statistics from your Twitter activity into a visual representation that is easy to use and understand. It creates a stunning infographic from this information that is not only easy to comprehend but also encompasses the important highlights from your activity.

 7. Twitblock

The biggest fear of anyone using social media is whether they are interacting with real people. Social media has attracted a large number of bot accounts that just clog your feed with spam. This tool analyses your followers helping you to determine spam accounts and block them. You can also report any spam accounts you discover.

Sebastian Webb is an SEO Consultant and content contributor, currently working for www.proctorsubaru.com. In this article he offered some of the best tools that he uses when managing his own Twitter account. Hope it will help you in your Twitter experience.

How to Optimize the Chances of your videos ranking in Search

Whether you own a blog site or a website to market your products or services, the use of videos provides you a better opportunity to engage your target audience better. Video content delivers a unique message to your audience and it offers a more convenient way to reach out to your audience, especially those who are lazy enough to read texts and rely mainly on videos to get the information that they need. YouTube offers the most powerful medium for promoting video content and there are many ways to optimize your chances of increasing your video rank in the search engine.

Optimize Videos

Optimize your video for search

Optimizing your video for search engines is an essential component of online video marketing.  With so many videos that you can find in the search engine, you should optimize your own videos to become searchable by the internet users. Providing your videos with a good text description and using keywords is a good search engine optimization strategy that you can do in order to make your videos rank high in the search engine. Using metadata optimization is essential in order to help the search engine crawl through your videos and improve your ranking in search. Your title plays an essential element that will attract your potential viewers so make sure that you use a compelling title for your videos in order to compel your visitors to click on it. Optimize your title with a keyword that should be placed at the beginning of your title and description whenever possible. Ideally, your title should be at least 65 characters and not longer than this. Make sure to use tags for your videos as well to optimize its search ranking.

Personalize your video

What can make your video different from others is when you personalize its content with your experiences and that you can deliver your message through direct contact with your viewers. Make sure to look directly to the camera and draw your audience by providing them unique and useful information that will make you a pro and reputable on your niche. If you are able to engage your viewers, the tendency for your video being shared is high. The more people share your videos to their site, the more the search engine will take notice and will give your video credit for ranking.

Make videos about a trending topic

People always like fresh information and to get the latest information from the internet. Thus in order to optimize your video rank in the search engine, you should choose to create one revolving about a trending topic or subject. This will make your video more searchable as more people tend to want to learn more about a trending topic. The popularity of your video subject will help improve your chances of getting a search engine rank.

The quality of your video matter

With so many videos that are of the same niche as yours, how can you overcome the competition? One blogger shares that the first 15 seconds of your video should be compelling enough to win the attention of your video viewers. Your failure to achieve this effect will likely cause your viewers to close your video and proceed to check other videos of similar niche. Thus, the first 15 seconds of your video provides the deciding factor whether your viewer chooses to leave or continue watching them. Deliver an overview on what your viewers should expect from your video and always give them something that can spark their interests. This will hook them to keep on watching your video from the beginning to the end. As you provide useful information to them through your videos, they will likely share them or talk about them online. This is a good way of improving your search rank as you start making your video go viral.

Use social media to boost your video engine rank

One of the most important aspects of optimizing your video to rank better for search is adding call to action buttons to compel and attract your visitors to interact with your video content and have the ability to share them with others. Don’t forget to add a “like” button, social sharing plugin tools, comment forms and add a link annotation to your video to make it easier for others to share it on other sites. Whenever your audience gave a comment, make sure to reply to them. Building a virtual social interaction about your video is one way to optimize your search result better.

About the Author:

Irina Webandyou is a tech/seo writer and professional blogger. She likes to cover tech and seo news through online exposures She runs her own website on which visitors can buy guest posts.