How to Optimize Resume for ATS: A Complete Guide to Get Past the Bots

optimize LinkedIn profile

Why Optimizing Your Resume for ATS Is Critical

More than 97% of Fortune 500 companies use applicant tracking systems (ATS) to filter resumes before they reach human recruiters. These software tools scan, parse, and rank resumes based on keywords, formatting, structure, and relevance to the job description.

Failing to optimize your resume for ATS can mean it’s never even seen—no matter how qualified you are. Your job search success hinges on your ability to make it past the machine and into a human’s hands.

ATS optimization helps:

  • Increase visibility in employer databases
  • Improve your match score
  • Unlock more interview opportunities
  • Avoid automatic disqualification due to formatting or keyword errors

What Is an ATS and How Does It Work?

An applicant tracking system is software that companies use to manage the hiring process. When you apply for a job online, your resume often gets uploaded into an ATS. The system:

  • Parses your resume into sections (experience, education, skills)
  • Scans for specific keywords and phrases
  • Ranks or scores your resume based on relevance
  • Compares it to the job description
  • Filters out resumes that don’t meet baseline criteria

Modern ATS tools also help:

  • Automate candidate filtering and outreach
  • Create talent pipelines for future roles
  • Score candidates based on artificial intelligence models

Popular ATS software includes:

  • Workday
  • Greenhouse
  • Lever
  • Taleo
  • iCIMS
  • Jobvite
  • BambooHR

Key Principles of ATS Optimization

1. Use Standard, Reverse-Chronological Formatting

  • Keep section headings conventional (e.g., “Work Experience,” not “My Career Story”)
  • List most recent roles first
  • Maintain consistent spacing and layout throughout

2. Incorporate Job Description Keywords Naturally

  • Review the job posting carefully
  • Focus on job-specific skills (hard and soft)
  • Don’t keyword-stuff—use terms where they make sense
  • Include software tools, certifications, and industry terms

3. Avoid Fancy Fonts and Unreadable Design

  • Stick with universally readable fonts
  • Don’t use text boxes, graphics, logos, or infographics
  • Never include information only visible in a sidebar or footer

4. Use Bullet Points for Responsibilities and Achievements

  • Keep points concise and results-driven
  • Highlight quantifiable achievements
  • Start each point with an impactful action verb

5. Submit as a Word Document (.doc or .docx) or Plain Text File

  • Check the job application portal instructions
  • Avoid using PDF unless specifically requested

How to Tailor a Resume for ATS Step-by-Step

Step 1: Analyze the Job Description

  • Copy and paste the posting into a word cloud tool to identify key terms
  • Look for job titles, technologies, action verbs, and unique phrasing

Step 2: Match Keywords to Your Resume

  • Integrate target phrases into your summary, skills, and job descriptions
  • Match terminology exactly (e.g., “B2B marketing” vs. “business marketing”)

Step 3: Quantify Your Achievements

Bad: Responsible for managing SEO campaigns
Better: Increased organic website traffic by 38% in 6 months through SEO campaign management

Step 4: Clean Up Your File Name and Title

  • File name: Firstname_Lastname_Resume_2024.docx
  • Use a straightforward title: “Professional Resume – Jane Smith”

Step 5: Use a Free ATS Checker Tool (Optional)


ATS-Friendly Resume Template (Sample)

Jane Smith
jane.smith@email.com | (555) 123-4567 | linkedin.com/in/janesmith

Professional Summary
Dynamic project manager with 10+ years leading cross-functional teams and delivering SaaS solutions. Expertise in Agile, SCRUM, and client engagement.

Skills
- Agile Project Management | JIRA | Confluence | Budget Forecasting | Risk Mitigation

Professional Experience
Senior Project Manager
Tech Solutions Inc. – Austin, TX | Aug 2019 – Present
- Led 12+ enterprise software projects, achieving an average 96% client satisfaction
- Cut project delivery times by 20% through Agile optimization
- Managed budgets up to $2M across remote teams

Project Coordinator
CloudEdge Corp. – Dallas, TX | May 2014 – Jul 2019
- Supported rollout of CRM platforms to 1,000+ users
- Scheduled sprints and managed backlog using SCRUM methodology

Education
M.S. in Information Systems, University of Texas, 2013

What Not to Include in an ATS Resume

  • Photos or headshots
  • Columns and multi-row tables
  • Icons or symbols (✓, ●, ➤)
  • Headers or footers with contact info
  • Long paragraphs of text
  • Personal info (age, marital status, SSN)
  • Hyper-stylized resumes designed for print portfolios

Additional Tips to Improve ATS Compatibility

  • Spell out all acronyms at least once: “Search Engine Optimization (SEO)”
  • Use consistent formatting for dates (e.g., Jan 2021 – Dec 2023)
  • Include core competencies at the top in a skills section
  • Mention job titles more than once if relevant (e.g., “Product Manager”)

How ATS Optimization Improves Interview Rates

A resume that matches job requirements:

  • Ranks higher in ATS filters
  • Gets shortlisted faster by HR teams
  • Reduces rejections due to “lack of keywords”
  • Increases interview callbacks by up to 70% according to Jobscan

“Tailored resumes perform better in ATS systems and lead to higher interview rates.” — Indeed Career Guide


Optimized Up Can Help You Beat the Bots

Optimized Up offers:

  • ATS-ready resume formatting
  • Keyword analysis and rewriting
  • Resume-to-job description matching
  • Cover letter creation aligned with your resume
  • LinkedIn profile optimization for recruiter visibility
  • 1-on-1 resume review and coaching sessions

Contact us now for expert resume consulting designed to improve your visibility and job search outcomes.


Frequently Asked Questions

How do I know if a company uses ATS?

Most mid-to-large companies do. If you’re applying through an online portal, assume an ATS is involved.

Should I use a resume template from Canva or Photoshop?

No. Avoid designs that include images, columns, or hidden formatting. Use Word or Google Docs.

Can I use color in my resume?

Minimal use is fine, but prioritize readability. Avoid white text, gradients, and background images.

What happens if my resume isn’t ATS-friendly?

It may never reach a recruiter—even if you’re highly qualified. The system will filter it out.

Is it okay to use abbreviations?

Yes, but include both versions. Example: “Search Engine Optimization (SEO)”

How long should my resume be for ATS?

1 page for early-career professionals, 2 pages for mid-career and up. Content matters more than page count.

Should I include a cover letter?

Yes. While not parsed by ATS, a strong cover letter tailored to the role increases interest from recruiters and complements your resume.

MLA Citations:

Parker, Melissa. Resume Algorithms: How ATS Filters Work and How to Beat Them. ResumeWise Publishing, 2024. “How to Write an ATS Resume.” Indeed Career Guide, 2024, www.indeed.com. “ATS Resume Optimization Tips.” Jobscan Blog, 2024, www.jobscan.co.

Leave a Reply

Your email address will not be published. Required fields are marked *