What Is ThatsThem.com & Why You Need to Remove Your Data
ThatsThem.com is a people search engine / data broker that consolidates public records, social media, and other sources to build profiles with personal information. Users can look up individuals by name, address, phone number, email, etc. (Optery )
Common data exposed on ThatsThem includes:
- Full name and aliases
- Current and past addresses
- Phone numbers
- Email addresses
- Home value or property records
- Demographic or lifestyle details
Because ThatsThem is indexed heavily in Google, personal information there often shows in search engine results for one’s name. That amplifies risk: identity theft, spam, targeted marketing, doxxing.
Moreover, even after you remove your profile, it may reappear due to crawling or data sharing from linked brokers. (DataSeal )
Step‑by‑Step Guide: How to Opt Out of ThatsThem
These steps reflect the latest updated processes (2025) based on public opt‑out guides:
Step 1: Locate Your Profile on ThatsThem
- Go to ThatsThem.com
- Input your full name, plus city and state (or address) to narrow results
- If multiple matches appear, open the “Show Full Profile” links to verify which one(s) belong to you
- Copy the exact address / phone number as shown in your profile record
Step 2: Access the Opt‑Out Page
- Scroll to the bottom of the ThatsThem homepage and locate the “Opt Out” or “Remove My Info” link, or go directly to thatsthem.com/optout
- Or use internal navigation menus (site footer, privacy or data section) to reach the removal form (Incogni )
Step 3: Fill Out the Opt‑Out Form
You’ll be asked to provide:
- How your name appears (exactly as shown in the result)
- Address or phone number as shown
- Email address (used for verification)
- State
- Captcha verification
Make sure to copy the data exactly as shown in your profile record (spelling, abbreviations) to ensure a match.
Step 4: Submit & Confirm
- Submit the form
- Some versions require clicking a confirmation link in email
- After confirmation, you should see a notice that removal is in process
Step 5: Wait & Verify Removal
- According to DataSeal, removal often occurs within 5–7 business days, though sometimes sooner (24 to 72 hours) depending on the record and server refresh cycles
- Use incognito browser or clear cache before checking again
- Verify each URL you submitted is no longer available
If the record still appears after the wait period, re-check and re-submit if necessary (including variant spellings or multiple locations).
Why Opt-Out Sometimes Fails & How to Handle Reappearance
Even after a successful opt-out, your info might still return. Common culprits:
- Multiple profile variants – you may have several profiles under name variations or past addresses
- Data refresh cycles – public records or other brokers can re-feed your data
- Mirror sites – identical copies of the same record may exist on affiliated websites
- Incorrect form input – mismatched data (typos, abbreviations) can prevent matching
What to do when your data comes back:
- Re-submit opt-out request for the new listing
- Use privacy monitoring tools or services to detect re-listings
- Remove your data from upstream sources (e.g. data brokers feeding into ThatsThem)
- Document your submissions (screenshots, confirmation emails)
- If persistent, consider professional removal / legal assistance
Legal Rights, Privacy Laws & Data Removal
Though no U.S. federal law mandates blanket removal of personal data from sites like ThatsThem, several mechanisms may help:
- State privacy statutes (CCPA, CPRA in California; VCDPA in Virginia; Colorado Privacy Act): these may empower you to request deletion of your personal information or halt its sale
- Defamation, privacy, or misappropriation claims: if incorrect or harmful data is published, you might have legal grounds
- Copyright claims: if photos or documents you own are used without permission
- International law: If you are subject to EU GDPR, rights like “right to erasure” may apply if data controllers operate in EU or target EU citizens
Always consult a qualified privacy or internet law attorney in your jurisdiction when planning legal recourse.
Tools & Services to Help Automate or Manage Removal
Going it alone works, but many turn to services for convenience and scale:
- Incogni – automates opt-out requests to dozens of brokers, including ThatsThem
- Optery – offers removal guides and services for hundreds of data broker sites
- OneRep, DeleteMe, Privacy Bee – subscription models that monitor and remove your info
- OptimizeUp – offers manual removal, suppression, monitoring, content repair, and legal escalation
These services help reduce the maintenance burden and catch reappearances quickly.
Long-Term Strategies to Protect Your Privacy Post-Opt Out
Removal is just the first step. Sustain privacy by:
- Using aliases or partial names for non-professional signups
- Avoiding public disclosure of full address, phone number, DOB on social media
- Applying WHOIS privacy when registering domains
- Regularly scanning people-search sites and submitting new opt-outs
- Setting up Google Alerts for your name or variants
- Publishing authoritative personal content (LinkedIn, blog, professional pages) to bury unwanted listings
- Using a privacy‑first email or secondary contact method
Frequently Asked Questions (FAQ)
Yes. ThatsThem does not charge for removal via opt-out form.
Usually 5–7 business days; sometimes as fast as 24–72 hours. (DataSeal )
Eventually — when the page is suppressed or de-indexed, it will no longer show for your name.
No — each record (URL) requires its own opt-out submission.
Possible reasons: duplicate records, cache, variant spellings, or data not matching your submission.
No. ThatsThem is not FCRA compliant and is not used by official background check or credit bureaus.
Often yes, depending on site policy and local data privacy jurisdiction.
If your data repeatedly reappears, or if incorrect data is harming you, using a reputable privacy or reputation service is advisable.
At OptimizeUp, we go beyond one-off removals. Our services include:
- Full manual removal from ThatsThem and affiliated data networks
- SEO suppression to push unwanted records out of top Google results
- Monitoring for reappearance with alerts
- Legal removal for defamation or wrongful publication
- Content creation of positive, authoritative assets
Whether you’re a professional, public figure, or concerned individual, we guide you to regain control over your personal narrative.
Get your free privacy audit & tailored removal plan from OptimizeUp
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