Best Reputation Monitoring Tools in 2023

Podium is a management interacting platform. The ultimate purpose is to group all the leads you get on a single, easy to manage hub. This will allow an effective response, even in real-time. Some of its other features include the possibility to respond to each message individually or have automated responses, also in real-time. You can also send messages directly to clients asking for reviews and provide a link to do so in one click.

Podium is a well known online reputation manager with effective tools that will help with online monitoring, launch campaigns through the email address, and overall run an effective media monitoring.

Pros:

• The hub allows you to see every single message and answer it or ignore it in any way you want, according to your internal strategy.
• You get to decide how personalized you want to have the interaction with your customers, either automated or not.
• The reviewing process comes with the possibility of sending a direct link to do so.

Cons:

• Managing all the messages can be overwhelming without a team or person dedicated to it.
• You need to have your own approach to reach clients to ask for reviews
• They require a one-year contract up-front, which makes it difficult to cancel the service if you don’t like it.

Savi has a straightforward proposal: increase your rating by six times and offer tools for your business to dominate local search results. To achieve those goals, they will help you launch review campaigns via text messages, see and reply to all your reviews in one dashboard and grow your presence in local listing sites by having consistent qualifications.

Savi is a straightforward online review monitoring tool that will improve your online reputation as promised and put you on top of your client’s preferred search engine.

Pros:

• Super easy to pay for and set up, without contracts or credit cards required.
• Focused on improving reviews only, so if that is your goal, this might be the app for you.
• Unifies your review process and makes them more consistent among listing sites which eventually will improve your visibility.

Cons:

• Doesn’t have automated response tools, so you will need a team to deal with all that information.
• Savi only has one package for everyone with no chances of personalization.
• Only offer to campaign through text messages.

Although Yotpo is a complete marketing platform with a suite full of solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing, they do include a great tool to manage reviews and ratings, which are the main focus when we talk about reputation. They have a dashboard that will gather all your reviews and create a dynamic display by using an AI to classify them. You’ll be able to collect reviews and ratings with an in-built request solution that relies on email address technology to ask the customer about their experience.

With Yotpo the reputation online management is easy to do because of its AI technology. With Yotpo’s tools, monitoring and online marketing become a daily activity with fast results.

Pros:

• Uses AI technology to gather, classify reviews, and guide you to respond.
• Comes with other features besides online reputation monitoring.
• They have an automated process to ask for a review, which lightens a lot the work related to it.

Cons:

• You might be not interested in other features that come with the purchase of Yotpo.
• Yotpo only uses email to ask for a review, when other channels can be effective as well.
• It can be a little difficult to identify when you need a personal approach with a customer.

ReviewIgnite allows us to monitor what customers are saying on all the major review sites and social media platforms such as Google, Yelp, and Facebook and it works on any device, making it easy to share work among collaborators. One cool feature is the possibility of setting up alerts for different types of reviews so you can quickly respond and attend your clients. In the short term, this will help you improve service delivery and your brand reputation. It’s worth mentioning as well, how easy it is to navigate and understand the platform.

With ReviewIgnite tools, reputation management online is easy because of its multi-platform approach. It is ideal for social media monitoring and review management.

Pros:

• It works with all the important review sites and social media.
• You will be able to respond and engage with customers on any device, even mobile and on any social media channel.
• The learning curve for using the platform is really short, so the improvement of your online reputation starts right away

Cons:

• ReviewIgnite limits the number of sites to monitor if you don’t pay the full membership, so in the cheapest plan, you will only have Google and Facebook.
• They don’t have automated solutions to respond to reviews. So depending on the size of your business, you will need to have a team dealing with this.
• Their social media capabilities are limited to publishing and checking engagement.

Critical Mention is a media monitoring database tool. More than gathering reviews, this program will bring together in one place everything that people are saying about you on broadcast TV, online news, and social media. They also offer a licensed content feature which grants you access to some of the world’s biggest publications without worrying about the paywalls. So their primary goal is that you don’t miss a single mention of your brand or business and craft a response when it is necessary and as soon as possible.

While Critical Mention is not like other platforms on this list, and certainly it’s not about reviews or the number of stars in a business listing site, it is worth considering if you own a highly mediated business or activity. With Critical Mention reputation and monitoring tools are taken to another level and the social media monitoring is executed to its full extent.

Pros:

• Few platforms offer this kind of monitoring that covers all major media channels in the world.
• Effective tool to keep PR teams updated and ready to respond.
• You will be able to get an idea of the global perception of your business or even keywords related to it.

Cons:

• It’s another level of monitoring that you might not need at the moment.
• It can be too much for smaller companies whose activities or global presence are not a priority.
• It will be more helpful for your PR teams rather than your Customer Service department.

CallSource is a performance management tool that has several features depending on your type of business. They offer online reputation management services for automotive, dental, home services, among others. So CallSource review platform gathers all your online reviews in one place and manages and responds to them from there. They also have a response program in which they help you reply to reviews if you aren’t sure how to do it or don’t have time for that. Another feature worth mentioning is the “digital management” service that helps you understand the effectiveness of your digital ads by looking at web analytics and tracking your consumers and their interactions with your online channels.

Reviews monitoring and managing online reputation highly relevant for your business is the value proposition of CallSource tool.

Pros:

• Specialized platform by type of business. This will guarantee insights or services more adapted to your set of activities or products.
• One of the few apps that marries reviews and digital ads performance. That will give an unusual perspective of how your consumer behaves on your digital channels and also will help to get better at winning leads.
• They offer personalized plans depending on the size of your business.

Cons:

• While they help to manage responses, they don’t have automated tools, so this can be difficult to handle or be a bit out of your control.
• It won’t be helpful for businesses not listed in the industries they serve.
• They are more focused on traditional marketing, rather than business listings.