Find the best service to manage all your clients’ reputation.
If you’re a marketing agency, you’re already helping your clients manage their reviews and reputation, and you probably already have some tools in your toolbox for doing so. But have you started white labelling your services yet?
White labelling your services allows your clients to use their own branding and messaging, while you handle the platform and performance on the backend. Sounds too technical? With a good reputation management software that offers white labelling as one of their features, you can provide professional grade marketing services to your clients, and take the credit for it.
A white label software is a set of tools that a company uses and brands it as its own for reselling or other purposes. In this article, we provide a list of options, some that are sold under a SaaS (software as a service) model, and others that are sold as stand-alone so that you have full control of the platform. While the SaaS model is initially more accessible, you’ll pay a recurring monthly or annual fee to use their services, and therefore you’re always depending on the service provider. With the stand-alone model, the initial investment may be pricier, but you’ll be able to take your agency to the next level by significantly improving the perception of the services you provide.
So take a look at our list of recommendations, and see which reputation management option suits your agency best for white labeling your services.
The goal of Rize white-labeled software reputation services online is to provide online reputation management specialists as well as digital marketing experts who you can then offer to your clients and future customers. Basically, Rize will offer their reputation management software services under your brand name (white label), and they will even train your team. They also offer the possibility to custom the packages of the service you want to offer and even resell the whole software under your name.
It’s an overall good white label reputation management tool, and a good deal for reviews, digital marketing, social media, and review sites.
Pros:
- Great start for small agencies that really want to provide customized services under their own brand.
- Team training and full support for you (or your clients under your name) if necessary.
- Additional services, like digital market expert consultation.
Cons:
- You will never fully control or “own” the tool. That means that you will pay a fee as long as you use and resell it.
- You will probably need other software purchases if your agency gets bigger and you are looking to have a complete tool to sell with more services in addition to reputation management.
- You won’t be fully in charge of support, meaning that any complaint from your clients can be difficult to handle.
Grade.us is a white-label tool specifically for agencies. That means they don’t work with potential clients, so the chances of them finding the real manufacturer of the software are less probable. Almost any aspect of the tool is white labeled, like emails, invitation forms, reports, and landing pages.
Unlike other tools, Grade.us can work integrated with your client’s CRM, POS, and other systems. With this tool, your clients will monitor reviews from a command center and respond to them directly on the dashboard. It is possible to filter all the reviews by sentiment or site and share the best on Facebook and Twitter. Grade.us also has a lot of channels to generate and ask for reviews, using text, emails, buttons on the website, or even QR codes.
Pros:
- Only work with agencies. That means there is no risk of your clients finding out the origins of the tools you are selling.
- “Out of the box” kind of package. You can start to use the benefits without complicated installation processes.
- Can be fully integrated into the client’s CRM.
Cons:
- Technical support is “Grade.us” responsibility, so in some way, you will be tied with them.
- Integration available only with Facebook and Twitter, and with other social media only monitoring is available.
- Depending on the number of interactions, you may need a team to manage the dashboard.
If you’re looking for one platform that does everything for you, consider HighLevel. They offer tools ranging from website building for lead gain to tracking analytics. Building your site with their tools has several advantages, like creating full-featured websites with custom menus for surveys and capture forms. Their multi-channel follow up campaigns allow you to automate engaging follow-ups and capture engaged responses from your leads. Another interesting feature is the possibility of creating membership areas to build a community around the content or services that your clients might be offering.
HighLevel is the open-label reputation management tool for experts, in which you will have full control of online reviews, online reputation, with templates, listings, management services, the possibility of developing your very own reputation management services and manage the customer feedback in any way you want.
Pros:
- Comes with extra features besides monitoring tools, from sales to marketing.
- Surveys can be a useful tool to offer to your clients.
- With the appropriate team, you can offer a powerful experience to draw traffic to your clients.
Cons:
- Requires an initial investment of time and team to get the benefits.
- Some clients may not be interested in adding extra web stuff to their sites.
- Demands a lot of technical expertise to set it up correctly.
While Synup is not a fully white-labeled solution, it offers a strong partnership with agencies, so it could be a good starting point. You can set up an interface for your client’s management and put them to use the tools in no time, and brand those solutions like they were your own. From the interface, your client will be able to do listing management, monitoring, and reacting to all the reviews in a bulk, within categories based on ratings or type. Your clients will also have the possibility to launch review campaigns and visualize performance metrics and see their ROI for the use of automated tools.
Synup is an open-label reputation management tool from which your client will have access to everything in one dashboard. This will ease the management of reviews, reputation, review sites among other things.
Pros:
- You can establish the partnership, receive the training, and offer the services to your clients in no time.
- The white label process is easy to set up.
- With clients who have gained expertise after a while, you can continue to charge them for the use of the platform while you focus on other marketing services which can be way more profitable.
Cons:
- You will never own the tools, so you will rely a lot on Synup longevity.
- It doesn’t come with the possibility to add services as your wish. New services have to come from the Synup management teams.
- You won’t be fully in charge of support, meaning that any complaint from your clients can be difficult to handle.
Shout About Us is exclusively designed to work with agencies. They are focused on gaining positive reviews, monitoring feedback, and managing replies from one central dashboard. Their main goal is to offer you overall ratings and reviews in one place in real-time. Shout About Us can be integrated into your current CRM so you will save valuable time and from there your client will be able to monitor, respond, and show positive reviews in any way possible.
Shout About Us is a white label reputation management tool with everything in one dashboard. From there your client can do their monitoring, see their online reputation and reviews.
Pros:
- Only work with agencies, so is a brilliant solution among white label tools.
- Heavily focused on reviews and monitoring, so if that’s the feature you are looking to integrate within your clients, this is the right tool for you.
- It can work integrated with your client’s CRM system or online.
Cons:
- If you are looking for a wider solution to manage reputations online beyond reviews, this tool can fall short.
- The white label process is mostly focused on image.
- Support for the system will rely heavily on the Shout About Us team.
