Whether you own a blog site or a website to market your products or services, the use of videos provides you a better opportunity to engage your target audience better. Video content delivers a unique message to your audience and it offers a more convenient way to reach out to your audience, especially those who are lazy enough to read texts and rely mainly on videos to get the information that they need. YouTube offers the most powerful medium for promoting video content and there are many ways to optimize your chances of increasing your video rank in the search engine.
Optimize your video for search
Optimizing your video for search engines is an essential component of online video marketing. With so many videos that you can find in the search engine, you should optimize your own videos to become searchable by the internet users. Providing your videos with a good text description and using keywords is a good search engine optimization strategy that you can do in order to make your videos rank high in the search engine. Using metadata optimization is essential in order to help the search engine crawl through your videos and improve your ranking in search. Your title plays an essential element that will attract your potential viewers so make sure that you use a compelling title for your videos in order to compel your visitors to click on it. Optimize your title with a keyword that should be placed at the beginning of your title and description whenever possible. Ideally, your title should be at least 65 characters and not longer than this. Make sure to use tags for your videos as well to optimize its search ranking.
Personalize your video
What can make your video different from others is when you personalize its content with your experiences and that you can deliver your message through direct contact with your viewers. Make sure to look directly to the camera and draw your audience by providing them unique and useful information that will make you a pro and reputable on your niche. If you are able to engage your viewers, the tendency for your video being shared is high. The more people share your videos to their site, the more the search engine will take notice and will give your video credit for ranking.
Make videos about a trending topic
People always like fresh information and to get the latest information from the internet. Thus in order to optimize your video rank in the search engine, you should choose to create one revolving about a trending topic or subject. This will make your video more searchable as more people tend to want to learn more about a trending topic. The popularity of your video subject will help improve your chances of getting a search engine rank.
The quality of your video matter
With so many videos that are of the same niche as yours, how can you overcome the competition? One blogger shares that the first 15 seconds of your video should be compelling enough to win the attention of your video viewers. Your failure to achieve this effect will likely cause your viewers to close your video and proceed to check other videos of similar niche. Thus, the first 15 seconds of your video provides the deciding factor whether your viewer chooses to leave or continue watching them. Deliver an overview on what your viewers should expect from your video and always give them something that can spark their interests. This will hook them to keep on watching your video from the beginning to the end. As you provide useful information to them through your videos, they will likely share them or talk about them online. This is a good way of improving your search rank as you start making your video go viral.
Use social media to boost your video engine rank
One of the most important aspects of optimizing your video to rank better for search is adding call to action buttons to compel and attract your visitors to interact with your video content and have the ability to share them with others. Don’t forget to add a “like” button, social sharing plugin tools, comment forms and add a link annotation to your video to make it easier for others to share it on other sites. Whenever your audience gave a comment, make sure to reply to them. Building a virtual social interaction about your video is one way to optimize your search result better.
About the Author:
Irina Webandyou is a tech/seo writer and professional blogger. She likes to cover tech and seo news through online exposures She runs her own website on which visitors can buy guest posts.
