Best Personal Reputation Management Tools in 2023

BirdEye is a marketing management tool that helps you get and segment your customers across all the platforms, gather their information, and help you transform it into insights to understand your online reputation. It helps to monitor and respond to all your feedback on a single dashboard. The segmentation provided by their platform will help you figure out why and where a critical review occurred, so you can manage it before it escalates. It can also generate automatic excellent reviews to send to the customer for approval and comes with the possibility to send surveys and manage comments of your competitors.

BirdEye is perfect as a personal reputation manager because it comes with a lot of tools to communicate directly with your customer, get noticed in listing sites, and also get referrals from already satisfied clients.

Pros:

• It’s a powerful marketing tool that can tell when and where something happens.
• It offers a dashboard where you will have the possibility to respond and attend to all the comments you get with ease. 
• You can look at some of your competitors’ comments which comes in handy when putting together strategies.

Cons:

• It doesn’t have tools to automatically manage the comments or request good reviews. You’ll require a person or a team dedicated to it.
• While the tool is good to gather information, it doesn’t offer other services related to it, like other apps on this list.
• They require a year’s contract up-front which makes it difficult to cancel the service if you don’t like it.

Yext is an online listing manager. It helps to build a support base, with information gathered around all your presence in any platform possible. You can have an online directory of all your contacts in any media and see them listed by location. It helps also to see and respond to your reviews and post in any media directly on the dashboard. It is a tool dedicated to easing the work of customer support.

For personal management tools, Yext is the number one tool to get fully noticed on listings and improve your overall search result.

Pros:

• Gathers customers by the location which can help in planning what kind of customer support you will have to provide.
• Can work with any media and Google reviews.
• Allows you to respond dynamically to clients.

Cons:

• Mostly focused on building a list of customers rather than providing tools to ease the engagement process.
• Doesn’t provide extra insights into services for marketing strategy, only listings.
• Not helpful if you don’t have an obvious strategy for customer support.

This is mostly a listing directory manager for all businesses, but it comes in handy for personal reputation management because your listing is a crucial aspect of your personal brand or business. You will be able to dive into a portal and instantly manage your online reputation and even respond to reviews from the portal. Direction Local also helps to sync up all your listings so you can provide a seamless customer experience. Another cool feature is the possibility to check how you are showing in applications such as Facebook, Yelp, and Waze, fundamental to attract new customers.

Direction Local is a management tool that will help with your online reputation and your global visibility.

Pros:

• Far cheaper than Yext, and can perform fantastically.
• You can manage everything from listings to reviews on one single dashboard.
• It helps you to appear correctly on maps apps.

Cons:

• It comes with other services not so personal that you may not be interested in, like SEO keywords improvement to write content.
• Doesn’t offer other important services for personal management, like referrals.
• Can be expensive for a personal business.

Sprout Social is the number one tool to manage your presence in the most important social media on an all-in-one platform. With Sprout Social you will get to know your audience/community and measure your performance specially built for connections. It also helps to plan, organize, schedule, and deliver content and monitor performance, all in real-time. All these insights will help your decision-making process and strategy on social media, in which overall performance is crucial for any personal business.

Sprout Social is the best online reputation manager for thoses who are looking to improve social content.

Pros:

• It’s the best app if you are planning to be visible on several social media platforms.
• It gives you more insights on one dashboard, more powerful than even the ones provided natively by social networks.
• It will help to improve your content on social media by seeing relevant data among the performance of publications.

Cons:

• It only works for social media, so if you are also interested in listing and review management, you will need another app.
• You will need to take your time to review the parameters to get the best of the service, which requires a well-planned content calendar to fully deliver its potential.
• You can get easily distracted by the trends presented as actionable.

Doctible is a tool designed for doctors and dentists, so most of their services center on those businesses. The main goal is to show your online reputation, manage feedback, and offer ways to communicate and manage appointments with patients meaningfully, even sending reminders to avoid no show ups. All these services orientated towards the customer help will improve your practice and, in consequence, help you get better reviews.

Doctible really gives meaning to the reputation online management, and can even be considered a reputation defender.

Pros:

• Designed for doctors, it’s definitely the best app to manage this type of business.
• Affordable and easy to handle for you or your assistant at the consultation.
• You will fully know your patients’ experience and improve organically from there.

Cons:

• Doesn’t have automated tools except for sending reminders, so you will need to be monitoring the dashboard manually.
• It’s made only for doctors and this business.
• Doesn’t have powerful insights about your media presence.

Broadly is designed to make you look good online and attract new customers from everywhere. They will help you with your online reviews on the most important platforms and also improve your customer service by providing a platform to connect via webchat and text messages. Overall, Broadly will help to create a better customer experience by improving communication, keeping your team in sync, and encouraging feedback. It is specially designed for mechanics, construction workers, home services, medical and dental services.

Broadly, as its name indicates, is one of the best management tools for reputation management online and improves your online presence and search result.

Pros:

• It provides an easy interface to communicate with clients.
• It is really focused on personal services and personal reputation.
• All your team can be in sync with clients’ requirements and reviews.

Cons:

• Doesn’t have powerful tools and doesn’t give you insights about your presence online. It only shows the reviews.
• It can only ask for reviews through text or email address.
• You will need a person on top of the app to manage everything because of the lack of analytics