Finding low hanging fruit in SEO can be difficult, but identifying keywords that aren’t searched often – i.e. have low search volume – offers one viable way to find niches that are not over-saturated.
Finding keywords that are not searched by many people, have a low search volume that is, are often long phrases or questions that are more than 5 words long, what’s known as a long-tail keyword by SEO professionals. Here’s how you might go about it:
How to Find and Research Keywords with Low Search Volume
Finding long-tail keywords that are not searched often involves a mix of brainstorming, using online tools, and analyzing your niche or industry.
Brainstorming
Start by brainstorming about your niche or industry. What are specific aspects or details about it that people may be interested in but are not the first things to come to mind?
Use keyword research tools
Keyword research tools like SEMRush, Ahrefs, Google Keyword Planner, Ubersuggest, etc., can help identify long-tail keywords. These tools can provide you with search volumes and competition levels for specific keywords. Typically, long-tail keywords have lower search volumes and less competition.
Look at search engine autocomplete suggestions
Start typing a query related to your niche into Google and see what suggestions the search engine gives you. This can help identify less frequently searched keywords related to your area of interest.
Use the “People also ask” and “Related searches” features on search engines
Google and other search engines often provide other questions people ask related to your search query, as well as related searches at the bottom of the search results page. These can be great sources of long-tail keywords.
Check out forums, Q&A sites, and social media
Websites like Quora, Reddit, social media sites, and industry-specific forums can be goldmines for long-tail keywords. Look for recurring topics or questions that people ask about your niche.
Analyze your website analytics
If you already have a website, your analytics can provide useful information about what keywords people are using to find your site. Google Search Console, for example, can provide this information.
Remember, long-tail keywords might not drive as much traffic as more common keywords, but they often attract more targeted traffic, which can lead to higher conversion rates. This is because they’re typically more specific, so people using them are often closer to a point of purchase or are looking for very specific information.
