Best Reputation Management Tools in 2022

NiceJob focuses on three goals: get more reviews, referrals, and sales. This will be achieved by getting more positive reviews from your customers, converting visitors into paying customers, and making everything automated so you can take advantage of as much time as possible. Their tools will send smart reminders to customers to get positive reviews and then distribute those reviews across popular sites like Facebook or Google. Every customer can leave a review in 30 seconds or less. NiceJob will also help to gather data from your customer to win more leads and potential sales. The free access will guarantee: a lead generation microsite, reputation management, review monitoring, and track customer journey on your website.

Pros:

• Heavily focuses on building meaningful relationships and leads to gain sales.
• Comes in handy to collect and gather information from your customers.
• Most of the work is automated so you can handle it easily without a large team to process data.

Cons:

• Only reputation management software is free. You have to pay a monthly membership for the rest of the services.
• The automated process can bypass some reviews that need personalized attention.
• Don’t have listing management features.

While Mention may fall short in the review tracking aspect, it is a great start to study how your brand name and reputation is perceived online. With their online tools, you can monitor 1 billion sources across the web daily, including press articles, review sites, forums, and blogs. You can easily get and filter data from the most prominent social media channels like Twitter, Facebook, Pinterest, and Instagram. They also offer the possibility of drafting your content, schedule, and publish posts from multiple channels. Their free plan comes with the possibility to configure one alert (your brand name, for example) and get reports for up to 250 mentions over 3 preferred social media accounts. So it’s the perfect deal if you heavily rely on social media to get your brand known.

Pros:

• Great tool for brands that sell most of their products through social sites.
• You will get a comprehensive report of how your brand is perceived online, not only how it is reviewed.
• Allows you to adjust your content for those consumers who talk about your brand.

Cons:

• You can only configure one alert so if you want to monitor your brand and other products you will have to pay a membership fee.
• Doesn’t work to improve in search rankings.
• It’s an online reputation management software for media sites only

Podium is a management interacting platform. The ultimate purpose is to group all the leads you get on a single, easy to manage hub. This will allow an effective response, even in real-time. Some of its other features include the possibility to respond to each message individually or have automated responses, also in real-time. You can also send messages directly to clients asking for reviews and provide a link to do so in one click.

Podium is a well known online reputation manager with effective tools that will help with online monitoring, launch campaigns through the email address, and overall run an effective media monitoring.

Pros:

• The hub allows you to see every single message and answer it or ignore it in any way you want, according to your internal strategy.
• You get to decide how personalized you want to have the interaction with your customers, either automated or not.
• The reviewing process comes with the possibility of sending a direct link to do so.

Cons:

• Managing all the messages can be overwhelming without a team or person dedicated to it.
• You need to have your own approach to reach clients to ask for reviews
• They require a one-year contract up-front, which makes it difficult to cancel the service if you don’t like it.

Savi has a straightforward proposal: increase your rating by six times and offer tools for your business to dominate local search results. To achieve those goals, they will help you launch review campaigns via text messages, see and reply to all your reviews in one dashboard and grow your presence in local listing sites by having consistent qualifications.

Savi is a straightforward online review monitoring tool that will improve your online reputation as promised and put you on top of your client’s preferred search engine.

Pros:

• Super easy to pay for and set up, without contracts or credit cards required.
• Focused on improving reviews only, so if that is your goal, this might be the app for you.
• Unifies your review process and makes them more consistent among listing sites which eventually will improve your visibility.

Cons:

• Doesn’t have automated response tools, so you will need a team to deal with all that information.
• Savi only has one package for everyone with no chances of personalization.
• Only offer to campaign through text messages.

Customer Alliance offers automated connections. CA comes with the possibility of communicating with your clients before they arrive, via automated messages. Take the chance to introduce your team and services, while letting them know of any important information, such as breakfast times or directions from the airport. You can also collect feedback using your wi-fi log before the guest departs to take care of their review before being posted publicly. 

With CA’s automated tools you can also request for feedback and build loyalty by sending personal thank you messages from your team for their stay, and welcome them back with a discount code to use on future bookings. Another helpful feature is the chance to distribute these reviews to external portals like TripAdvisor. Integrating reviews on your site will help improve trust and direct bookings.

While CA doesn’t have monitoring software, it is a cool software to manage your online reputation organically.

Pros:

• Helps to communicate with clients comprehensively.
• Distribute and highlight your reviews in any way you want.
• Several channels to ask for a review rather than only email or SMS.

Cons:

• Doesn’t have a powerful dashboard to monitor your overall online reputation. The goal is to improve organically.
• Need your own internal tool to resume information and stats of guest reviews.
• The option to distribute reviews is ok, but this does mean negative reviews left by clients are shown directly on the sales channels.

Pozative’s biggest claim is “free forever.” They are a text message application that gets reviews from your customers after they leave your business. You can sync up your accounts on Facebook, Google, Healthgrades, Vitals, Angie’s List, or RateMD accounts, and redirect your clients through text messages to execute reviews there. If your customer leaves a critical review, you will receive it directly to your email where you can follow up privately, not posted online. It is possible also to manage all of your locations on one platform and compare them. The free version only limits the number of reviews, invitations and locations that you can send/add but it’s a great way to get started to see how reviews monitoring works.

Pros:

• Includes a lot in its free version.
• Works with the major social platforms and listing websites.
• Cheap to migrate to the paid version, only $90 yearly.

Cons:

• Heavily focuses on text messages, neglecting other communications channels
• The free version limits review invitations to only 25 clients per month.
• The free version doesn’t allow CRM integration.

Rankur is a complete solution for media monitoring, management, and team workflow. It is helpful for brands, entrepreneurs, and even agencies. They will monitor social networks for you and capture opinions, alert you about reputation risk with their sentiment analysis tool, and signal valuable prospects and opportunities. They will also help to monitor blogs (yours or from your competitors) so you will be the first to know what appears in the digital news space. On the team workflow service, they offer the possibility of sharing drafts within teams, setting up approval profiles for content, and automated interactions with clients.

Pros:

• Great deal for a free service, helpful for businesses leveraging social networks.
• You will get a complete picture of how your brand is perceived socially and what people talk about.
• Provides meaningful insights about what to publish with their news spaces feature.

Cons:

• On the free plan, you can monitor only two social networks.
• On the free plan, you can only have 1 user access so the workflow service is useless.
• Doesn’t have review tracking among listing sites or online search engines.

While Google Alerts is not a proper online reputation tool as the other reputation websites listed here, you should consider setting up Google Alerts for your brand or product name. It is an easy (and free) start to monitor your reputation and at least see what people are saying about you. All you need is only a Google account and you are free to start.

Pros:

• Google is the most powerful search engine, so it’s guaranteed that you will get in your inbox every mention of your brand name.
• Monitors your rights reserved content, in case your product has some artistic value
• Easy to set up and cost nothing.

Cons:

• Basically a search alert with no extra value.
• The mails can be annoying and be difficult to handle.
• You will have to do all the insights and analysis for yourself.

Although Yotpo is a complete marketing platform with a suite full of solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing, they do include a great tool to manage reviews and ratings, which are the main focus when we talk about reputation. They have a dashboard that will gather all your reviews and create a dynamic display by using an AI to classify them. You’ll be able to collect reviews and ratings with an in-built request solution that relies on email address technology to ask the customer about their experience.

With Yotpo the reputation online management is easy to do because of its AI technology. With Yotpo’s tools, monitoring and online marketing become a daily activity with fast results.

Pros:

• Uses AI technology to gather, classify reviews, and guide you to respond.
• Comes with other features besides online reputation monitoring.
• They have an automated process to ask for a review, which lightens a lot the work related to it.

Cons:

• You might be not interested in other features that come with the purchase of Yotpo.
• Yotpo only uses email to ask for a review, when other channels can be effective as well.
• It can be a little difficult to identify when you need a personal approach with a customer.

ReviewIgnite allows us to monitor what customers are saying on all the major review sites and social media platforms such as Google, Yelp, and Facebook and it works on any device, making it easy to share work among collaborators. One cool feature is the possibility of setting up alerts for different types of reviews so you can quickly respond and attend your clients. In the short term, this will help you improve service delivery and your brand reputation. It’s worth mentioning as well, how easy it is to navigate and understand the platform.

With ReviewIgnite tools, reputation management online is easy because of its multi-platform approach. It is ideal for social media monitoring and review management.

Pros:

• It works with all the important review sites and social media.
• You will be able to respond and engage with customers on any device, even mobile and on any social media channel.
• The learning curve for using the platform is really short, so the improvement of your online reputation starts right away

Cons:

• ReviewIgnite limits the number of sites to monitor if you don’t pay the full membership, so in the cheapest plan, you will only have Google and Facebook.
• They don’t have automated solutions to respond to reviews. So depending on the size of your business, you will need to have a team dealing with this.
• Their social media capabilities are limited to publishing and checking engagement.

Critical Mention is a media monitoring database tool. More than gathering reviews, this program will bring together in one place everything that people are saying about you on broadcast TV, online news, and social media. They also offer a licensed content feature which grants you access to some of the world’s biggest publications without worrying about the paywalls. So their primary goal is that you don’t miss a single mention of your brand or business and craft a response when it is necessary and as soon as possible.

While Critical Mention is not like other platforms on this list, and certainly it’s not about reviews or the number of stars in a business listing site, it is worth considering if you own a highly mediated business or activity. With Critical Mention reputation and monitoring tools are taken to another level and the social media monitoring is executed to its full extent.

Pros:

• Few platforms offer this kind of monitoring that covers all major media channels in the world.
• Effective tool to keep PR teams updated and ready to respond.
• You will be able to get an idea of the global perception of your business or even keywords related to it.

Cons:

• It’s another level of monitoring that you might not need at the moment.
• It can be too much for smaller companies whose activities or global presence are not a priority.
• It will be more helpful for your PR teams rather than your Customer Service department.

CallSource is a performance management tool that has several features depending on your type of business. They offer online reputation management services for automotive, dental, home services, among others. So CallSource review platform gathers all your online reviews in one place and manages and responds to them from there. They also have a response program in which they help you reply to reviews if you aren’t sure how to do it or don’t have time for that. Another feature worth mentioning is the “digital management” service that helps you understand the effectiveness of your digital ads by looking at web analytics and tracking your consumers and their interactions with your online channels.

Reviews monitoring and managing online reputation highly relevant for your business is the value proposition of CallSource tool.

Pros:

• Specialized platform by type of business. This will guarantee insights or services more adapted to your set of activities or products.
• One of the few apps that marries reviews and digital ads performance. That will give an unusual perspective of how your consumer behaves on your digital channels and also will help to get better at winning leads.
• They offer personalized plans depending on the size of your business.

Cons:

• While they help to manage responses, they don’t have automated tools, so this can be difficult to handle or be a bit out of your control.
• It won’t be helpful for businesses not listed in the industries they serve.
• They are more focused on traditional marketing, rather than business listings.

BirdEye is a marketing management tool that helps you get and segment your customers across all the platforms, gather their information, and help you transform it into insights to understand your online reputation. It helps to monitor and respond to all your feedback on a single dashboard. The segmentation provided by their platform will help you figure out why and where a critical review occurred, so you can manage it before it escalates. It can also generate automatic excellent reviews to send to the customer for approval and comes with the possibility to send surveys and manage comments of your competitors.

BirdEye is perfect as a personal reputation manager because it comes with a lot of tools to communicate directly with your customer, get noticed in listing sites, and also get referrals from already satisfied clients.

Pros:

• It’s a powerful marketing tool that can tell when and where something happens.
• It offers a dashboard where you will have the possibility to respond and attend to all the comments you get with ease. 
• You can look at some of your competitors’ comments which comes in handy when putting together strategies.

Cons:

• It doesn’t have tools to automatically manage the comments or request good reviews. You’ll require a person or a team dedicated to it.
• While the tool is good to gather information, it doesn’t offer other services related to it, like other apps on this list.
• They require a year’s contract up-front which makes it difficult to cancel the service if you don’t like it.

Yext is an online listing manager. It helps to build a support base, with information gathered around all your presence in any platform possible. You can have an online directory of all your contacts in any media and see them listed by location. It helps also to see and respond to your reviews and post in any media directly on the dashboard. It is a tool dedicated to easing the work of customer support.

For personal management tools, Yext is the number one tool to get fully noticed on listings and improve your overall search result.

Pros:

• Gathers customers by the location which can help in planning what kind of customer support you will have to provide.
• Can work with any media and Google reviews.
• Allows you to respond dynamically to clients.

Cons:

• Mostly focused on building a list of customers rather than providing tools to ease the engagement process.
• Doesn’t provide extra insights into services for marketing strategy, only listings.
• Not helpful if you don’t have an obvious strategy for customer support.

This is mostly a listing directory manager for all businesses, but it comes in handy for personal reputation management because your listing is a crucial aspect of your personal brand or business. You will be able to dive into a portal and instantly manage your online reputation and even respond to reviews from the portal. Direction Local also helps to sync up all your listings so you can provide a seamless customer experience. Another cool feature is the possibility to check how you are showing in applications such as Facebook, Yelp, and Waze, fundamental to attract new customers.

Direction Local is a management tool that will help with your online reputation and your global visibility.

Pros:

• Far cheaper than Yext, and can perform fantastically.
• You can manage everything from listings to reviews on one single dashboard.
• It helps you to appear correctly on maps apps.

Cons:

• It comes with other services not so personal that you may not be interested in, like SEO keywords improvement to write content.
• Doesn’t offer other important services for personal management, like referrals.
• Can be expensive for a personal business.

Sprout Social is the number one tool to manage your presence in the most important social media on an all-in-one platform. With Sprout Social you will get to know your audience/community and measure your performance specially built for connections. It also helps to plan, organize, schedule, and deliver content and monitor performance, all in real-time. All these insights will help your decision-making process and strategy on social media, in which overall performance is crucial for any personal business.

Sprout Social is the best online reputation manager for thoses who are looking to improve social content.

Pros:

• It’s the best app if you are planning to be visible on several social media platforms.
• It gives you more insights on one dashboard, more powerful than even the ones provided natively by social networks.
• It will help to improve your content on social media by seeing relevant data among the performance of publications.

Cons:

• It only works for social media, so if you are also interested in listing and review management, you will need another app.
• You will need to take your time to review the parameters to get the best of the service, which requires a well-planned content calendar to fully deliver its potential.
• You can get easily distracted by the trends presented as actionable.

Doctible is a tool designed for doctors and dentists, so most of their services center on those businesses. The main goal is to show your online reputation, manage feedback, and offer ways to communicate and manage appointments with patients meaningfully, even sending reminders to avoid no show ups. All these services orientated towards the customer help will improve your practice and, in consequence, help you get better reviews.

Doctible really gives meaning to the reputation online management, and can even be considered a reputation defender.

Pros:

• Designed for doctors, it’s definitely the best app to manage this type of business.
• Affordable and easy to handle for you or your assistant at the consultation.
• You will fully know your patients’ experience and improve organically from there.

Cons:

• Doesn’t have automated tools except for sending reminders, so you will need to be monitoring the dashboard manually.
• It’s made only for doctors and this business.
• Doesn’t have powerful insights about your media presence.

Broadly is designed to make you look good online and attract new customers from everywhere. They will help you with your online reviews on the most important platforms and also improve your customer service by providing a platform to connect via webchat and text messages. Overall, Broadly will help to create a better customer experience by improving communication, keeping your team in sync, and encouraging feedback. It is specially designed for mechanics, construction workers, home services, medical and dental services.

Broadly, as its name indicates, is one of the best management tools for reputation management online and improves your online presence and search result.

Pros:

• It provides an easy interface to communicate with clients.
• It is really focused on personal services and personal reputation.
• All your team can be in sync with clients’ requirements and reviews.

Cons:

• Doesn’t have powerful tools and doesn’t give you insights about your presence online. It only shows the reviews.
• It can only ask for reviews through text or email address.
• You will need a person on top of the app to manage everything because of the lack of analytics

The goal of Rize white-labeled software reputation services online is to provide online reputation management specialists as well as digital marketing experts who you can then offer to your clients and future customers. Basically, Rize will offer their reputation management software services under your brand name (white label), and they will even train your team. They also offer the possibility to custom the packages of the service you want to offer and even resell the whole software under your name.

It’s an overall good white label reputation management tool, and a good deal for reviews, digital marketing, social media, and review sites.

Pros:

• Great start for small agencies that really want to provide customized services under their own brand.
• Team training and full support for you (or your clients under your name) if necessary.
• Additional services, like digital market expert consultation.

Cons:

• You will never fully control or “own” the tool. That means that you will pay a fee as long as you use and resell it.
• You will probably need other software purchases if your agency gets bigger and you are looking to have a complete tool to sell with more services in addition to reputation management.
• You won’t be fully in charge of support, meaning that any complaint from your clients can be difficult to handle.

Grade.us is a white-label tool specifically for agencies. That means they don’t work with potential clients, so the chances of them finding the real manufacturer of the software are less probable. Almost any aspect of the tool is white labeled, like emails, invitation forms, reports, and landing pages. 

Unlike other tools, Grade.us can work integrated with your client’s CRM, POS, and other systems. With this tool, your clients will monitor reviews from a command center and respond to them directly on the dashboard. It is possible to filter all the reviews by sentiment or site and share the best on Facebook and Twitter. Grade.us also has a lot of channels to generate and ask for reviews, using text, emails, buttons on the website, or even QR codes.

Pros:

• Only work with agencies. That means there is no risk of your clients finding out the origins of the tools you are selling.
• “Out of the box” kind of package. You can start to use the benefits without complicated installation processes.
• Can be fully integrated into the client’s CRM.

Cons:

• Technical support is “Grade.us” responsibility, so in some way, you will be tied with them.
• Integration available only with Facebook and Twitter, and with other social media only monitoring is available.
• Depending on the number of interactions, you may need a team to manage the dashboard.

If you’re looking for one platform that does everything for you, consider HighLevel. They offer tools ranging from website building for lead gain to tracking analytics. Building your site with their tools has several advantages, like creating full-featured websites with custom menus for surveys and capture forms. Their multi-channel follow up campaigns allow you to automate engaging follow-ups and capture engaged responses from your leads. Another interesting feature is the possibility of creating membership areas to build a community around the content or services that your clients might be offering.

HighLevel is the open-label reputation management tool for experts, in which you will have full control of online reviews, online reputation, with templates, listings, management services, the possibility of developing your very own reputation management services and manage the customer feedback in any way you want.

Pros:

• Comes with extra features besides monitoring tools, from sales to marketing.
• Surveys can be a useful tool to offer to your clients.
• With the appropriate team, you can offer a powerful experience to draw traffic to your clients.

Cons:

• Requires an initial investment of time and team to get the benefits.
• Some clients may not be interested in adding extra web stuff to their sites.
• Demands a lot of technical expertise to set it up correctly.

While Synup is not a fully white-labeled solution, it offers a strong partnership with agencies, so it could be a good starting point. You can set up an interface for your client’s management and put them to use the tools in no time, and brand those solutions like they were your own. From the interface, your client will be able to do listing management, monitoring, and reacting to all the reviews in a bulk, within categories based on ratings or type. Your clients will also have the possibility to launch review campaigns and visualize performance metrics and see their ROI for the use of automated tools.

Synup is an open-label reputation management tool from which your client will have access to everything in one dashboard. This will ease the management of reviews, reputation, review sites among other things.

Pros:

• You can establish the partnership, receive the training, and offer the services to your clients in no time.
• The white label process is easy to set up.
• With clients who have gained expertise after a while, you can continue to charge them for the use of the platform while you focus on other marketing services which can be way more profitable.

Cons:

• You will never own the tools, so you will rely a lot on Synup longevity.
• It doesn’t come with the possibility to add services as your wish. New services have to come from the Synup management teams.
• You won’t be fully in charge of support, meaning that any complaint from your clients can be difficult to handle.

Shout About Us is exclusively designed to work with agencies. They are focused on gaining positive reviews, monitoring feedback, and managing replies from one central dashboard. Their main goal is to offer you overall ratings and reviews in one place in real-time. Shout About Us can be integrated into your current CRM so you will save valuable time and from there your client will be able to monitor, respond, and show positive reviews in any way possible.

Shout About Us is a white label reputation management tool with everything in one dashboard. From there your client can do their monitoring, see their online reputation and reviews.

Pros:

• Only work with agencies, so is a brilliant solution among white label tools.
• Heavily focused on reviews and monitoring, so if that’s the feature you are looking to integrate within your clients, this is the right tool for you.
• It can work integrated with your client’s CRM system or online.

Cons:

• If you are looking for a wider solution to manage reputations online beyond reviews, this tool can fall short.
• The white label process is mostly focused on image.
• Support for the system will rely heavily on the Shout About Us team.

The premise of Get More Reviews is the generation of real reviews from your customers. They have tools that will enable you to send requests for reviews through email or SMS messages. Each customer will receive a link that will lead them to your preferred review sites to add those reviews. You can also set friendly reminders to send to your customers asking for five star reviews. Another important feature is that you can manage negative reviews privately. Clients can leave you one-star reviews without posting it online, you will get a direct message and have the possibility of taking care of it without the world watching.

GMR has other tools that will help you monitor all your feedback online and across a lot of sites. We also like their performing reports which can show you where you need to focus your efforts to improve your ratings.

Pros:

• Possibility of choosing how you want to reach your customer, through email or text.
• Possibility to block a critical review to be published on review sites, by having a private conversation with the client before something escalates.
• Post your best reviews automatically on social media, like Facebook or Twitter.

Cons:

• Even when it comes with a link, feedback requests can annoy some clients, especially if there are too many steps after clicking it.
• Sending of SMS texts is a separate billing, additional to the cost of your phone company.
• Need a team to manage the real reasons behind the feedback in order to see a substantial improvement in your hotels because there are no other tools to improve your ratings.

LocalClarity is focused primarily on raising your “Google My Business” profile and giving you control on all your reviews on the listing sites. This is important for hotel services because most customers search for reviews on these pages. LocalClarity allows you to reply to reviews at any moment as well as track your performance, thereby improving your rankings in search engines and enhancing your online reputation.  

Another excellent tool included is the possibility of talking directly to the consumer through Google Post Management. You will also get additional insights about searches, maps, driving directions, phone calls, website visits, brand vs. indirect queries, and photo counts and engagement by country/region, city/location for all your hotels.

Pros

• Ability to fully control and review your Google My Business page and connect it with major listing sites.
• Ability to optimize all aspects of the review process, so you can be more visible among search engines and maps.
• Ability to reply to messages directly on the platform or configure automated responses.

Cons

• Centered only on Google, meaning you can’t see your performance on other important search engines like Bing.
• Information and review gathering is not exactly in real-time, it occurs in periods of time.
• Messaging system on social media is not as strong as some of the other services on this list.

This service is designed to manage and review clients’ online feedback from over 45 review sites in the hospitality industry, becoming a powerful tool to manage your online reputation across the internet for all your hotels. There is an added feature that allows you to request and share reviews post-service, and reply to them. ReviewTrackers tools will keep you updated on your listings so you can focus on your strategy to build up your online reputation.

Pros:

• Gathers information from over 45 of the most important review sites.
• Insights provide helpful information to improve your service strategy.
• Comes in a variety of pricing plans adjustable to any budget.

Cons:

• Mostly an information and reporting tool. Doesn’t have tools that will help to improve. They provide the insights and for the rest you’re on your own.
• Need a team to process and deal with all the information.
• Limited to review sites only.

Djubo is not an online reputation management tool (only). They call themselves a hospitality management software. They offer fully integrated management software that covers Operation, Distribution, Marketing, and Business Intelligence for all your hotels. While we recommend that you check out all those features, in this article we outline the marketing aspects of Djubo.

With regards to online reputation, Djubo offers full integration with all major sales channels, like Trivago or Booking, through their “Starsight” application. You’ll have access to a dashboard from where you can manage all the reviews and respond quickly. You can also track your overall reputation on those sites and with the possibility of instantly translating non-English reviews. Another interesting feature is the possibility of seeing your historical guest review data up to a year, which improves the accuracy of the information for your hotels.

Pros:

• Designed for hotels and hospitality services only. Of this list, it is one of the more specialized tools.
• Focus on major online sales channels, which is where most of the people book their accommodations.
• Comes with a separate set of tools to manage your overall guest experience and hotel reputation. (This could be a pro or a con, depending on your view.)

Cons:

• You can’t buy “Starsight” separately. The management reputation software is included only in the Dubjo’s premium package.
• Because it is an integrated management software, its implementation can be something to consider, with additional operational costs.
• Your entire operation will depend on this management software, so the cost of support is another aspect to consider.

Clarabridge is a feedback curator with sentiment analysis of the guest experience. Their management software offers insights and provides effective analytics about what the guest is saying, taking you beyond language and giving you a more complex and contextual understanding of their comments. 

Clarabridge integrates sentiment analysis findings from voice transcriptions, agent notes, emails, chats, surveys, ratings and online reviews, social media, and online communities to help identify the root cause of customer pain and uncover drivers of customer loyalty and brand equity. All this information will be available in one place and with one click, you will have a sneak peek into the entire guest journey.

Of all the management software listed this is the one that goes deeper into sentiment analysis if that’s what you are looking for. It can also help to implement best practices in your service.

Pros:

• An incredible tool to segment and classify comments and reviews and distinguish the ones that need immediate action.
• A step further into understanding your guest and his/her experience.
• Works in several communications channels and not only review forms on sales pages.

Cons:

• In reality, it is a complementary tool. You’ll probably still need another service to monitor your reputation. 
• Information from Clarabridge  should be handled by an experienced customer service team.
• It can be expensive and difficult to handle several platforms to manage customer service.