Social Media Marketing Tools for Instagram and Facebook
Instagram and Facebook are today the most important social media platforms to get traction and sales. Both companies are now more connected than ever since Facebook bought Instagram in 2012. Soon after that, Instagram added paid publicity into users’ feeds and a ton of other features that worked to make Facebook more profitable. This pursuit of profit has significantly transformed both services, and they have grown more and more complicated to use for marketing, but at the same time more powerful and helpful to gain leads and clients for your business via organic social.
In this context, as you might see, two things are paramount: First, whatever your business is, you need to have a presence on both platforms. Second, it is important that you stay up to date with changes in these services so you can always use it to your advantage.
Having the aforementioned things under control is not a simple task. First, having a presence is more than just opening an account and uploading a bunch of photos once in a while. Those days are long gone. It is important that you not only be aware but also be the first in line to use them and used for the benefit of your brand.
Fortunately, today there are a lot of tools and services that will help you stay up to date with Instagram and Facebook and deal with everything that involves having a presence. From editing pictures, planning, upload, dealing with interactions, and everything in between, these apps are here to be used for your convenience. Some of them are free, some don’t, and others are meant to be used combined.
So, let’s begin! Check the list below and for sure many of these apps will solve your concerns.
Mention is the app to help you publish, organize your posts, and also keep track of everything that customers say about you. Arguably these are three of the most important things to do regarding Instagram and Facebook marketing. Mention will also help you monitor your competition and find relevant content around your content pillars.
You can try Mention for free or start with their entry plan for $25. The more you pay, the more alerts you can set up.
Pros:
- It’s a great service to monitor the results of your social marketing efforts.
- It’s great to expand the information regarding your online marketing.
- It’s a relational service, heavily focused on getting information from your clients and competitors.
Cons:
- It has no additional tools to help you with your planning or marketing strategy rather than relational information.
- While it provides great insights for content, it can also be a lot to take and resume.
- It can be expensive for agencies with multiple clients because they will need the most expensive plans
Social Pilot is a complete Instagram and Facebook marketing tool suitable for any business or personal brand. It works especially well with Instagram and Facebook because of its full integration with “Facebook Ads”. From here you will be able to Schedule, create, bulk, and curate content for all your accounts and also see detailed results of your promotions. It also comes with great team functionality, so is good for marketing agencies.
You can try Social Pilot with its free trial or subscribe to monthly plans starting from $25.
Pros:
- It’s an all in one platform. You can deal with a ton of aspects of Instagram and Facebook from here, but also works with Twitter, Pinterest, and LinkedIn, in case you are interested.
- You can manage 25 social accounts with their basic plan.
- It comes with additional resources such as eBooks, curation tools videos if you are interested in getting better with your marketing skills.
Cons:
- Their stats for Facebook and Instagram give little more than what these platforms already offer.
- It can be expensive for a personal brand or influencer.
- You will need other apps and services to craft your post because they only have content curation.
eClincher is a relational tool that will help to plan and organize all your content for Instagram, Facebook, and other media in one place. They divide their solutions into two groups: small agencies and enterprises. In both cases, you will have a suite that will help to plan and later react and engage with your audience on Instagram and Facebook in real-time. eClincher is a great marketing tool if you are interested and concerned about the online reputation of your brand because of your type of business and need to monitor it.
eClincher starts with a plan of $59 for 10 social accounts.
Pros:
- It has unlimited scheduling, so it’s great for planning in teams.
- You can auto-post 15 publications at a time.
- Their service comes with online 24/7 support.
Cons:
- It’s pricey for the number of profiles, with only 40 in their more expensive plan.
- You will need other apps to plan other aspects of your content, like visual and beyond.
- Their stats and reports, while useful, aren’t the best in the market.
Salesforce is a company that offers a myriad of services. In the marketing and social department, they have “Social Studio”, a series of tools that will help to keep track of your presence on Instagram, Facebook (among other media) and help you build meaningful relationships with your customers. But Salesforce not only has relational tools, their services also come with applications to plan and execute publications and social media campaigns. You can customize and create your content for Instagram and Facebook from multiple sources.
You can try SSS with their free trial, but to know their prices you have to call as well.
Pros:
- It works from any device which is great to keep track and work remotely when is necessary.
- It came with a great tool to curate content and sources to “listen” to what customers are saying.
- You can organize content and post for subjects and teams in order to divide the engagement reactions and respond appropriately.
Cons:
- It is part of a suite of other services that you may not be interested in.
- It’s difficult to handle, and you will require training and support upon buying it.
- Definitely, it’s not suitable for personal brands.
Missinglettr is a great marketing tool for planning ahead your publications on Facebook, Twitter, and LinkedIn. You can use their tools to plan 12 months of publications, and that is their biggest claim. How does this work? Well, their tools will analyze your new content and blog posts, for example, and signal the things and imagery that will work on social media and craft campaigns. Once you approve the composition, it will be published gradually on your preferred accounts. This is a great marketing tool because it leverages the weight of promoting your evergreen posts in alternative media such as Facebook, Twitter, or LinkedIn.
You can try Missinglettr for free or expand on their basic services for $9 per month and include over 1 site and 1 account.
Pros:
- It’s great for marketing because it leverages the weight of constant posting to promote.
- You can try it for free and see if it works for you.
- It’s an excellent marketing alternative for bloggers whose Facebook account exists just to promote their blog.
Cons:
- It’s a complementary tool for marketing. Automated is cool, but you need to review and double-check.
- Doesn’t have other services like curation to create. They are heavily focused on automated publication.
- Other tools to reach engagement are expensive.
Later claims to be the world’s preferred Instagram marketing platform and perhaps is true. With their services, you can manage every aspect of Instagram and Pinterest if it is of interest. From scheduling, feed planning and even managing stories, with Later you can do anything. One of the significant aspects of this platform is the possibility of building a link tree for free, which solves the problem of redirecting your public on Instagram to your store of other sites of your preference.
You can try Later for free and just one account or add social accounts for $7.50 per month, each.
Pros:
- With “Later” you can handle all the aspects of Instagram in one place.
- Comes with the possibility of building links for your blogs, stores, or any other relevant site outside Instagram
- It helps to find content ideas relevant to your audience.
Cons:
- Doesn’t work with Facebook.
- In their free version you wouldn’t be able to schedule stories.
- You have to work with promotions outside the platform.
